I am an Oxford-certified Artificial Intelligence expert with over 25 years of experience at the intersection of digital transformation, marketing, and finance. I help institutions and public entities understand, adopt, and govern AI responsibly.

Through my work with media outlets and my upcoming book, I translate complex AI concepts into strategic frameworks for non-technical leaders. I currently co-develop executive education programs for institutional decision-makers.

My mission is to guide the Arab world in navigating AI with wisdom, ethics, and strategy.

Alongside my AI leadership, I bring deep expertise in digital communications and transformation. I have spent decades turning traditional marketing into digital growth across fintech and Web3 sectors, crafting brand architectures and strategies that align with business goals and inspire global audiences.

With a proven record in digital communication, crisis management, and business development, I bridge the worlds of analog legacy and AI-powered innovation helping organizations move forward with clarity, confidence, and purpose.